What are their demographics? What do they care about? How do they like to learn? What would they like to learn? Once you answer these questions, you will have a great foundation for your learner persona. Next, determine the purpose of your first online course: Is it to instruct learners on a specific tech program or skill? Or is it to help them be better practitioners in their industry?
Is the aim to create a short digital instructional course to promote your brand and services? Is the program a one-off course or a series of learning paths? However, there is no better way to show the value and ROI of a training program than to affect business outcomes. To do that, you must start early by establishing business metrics you want to impact at this stage.
For example, a business metric that can be influenced by training may be net promoter scores NPS. Example of a Net Promoter Score. You know the business metric you want to impact. Now ask yourself how training will allow you to accomplish that business goal. Your answer to this question will be your training goal — the high-level reason for why you want your learners to complete the online course.
Using the example of improving NPS, your training goal may be to make our customer service reps more knowledgeable in supporting your customers. That is, upon successful completion of the course, what will your learners be able to do? In step 2, you will use the learning objectives to create an outline for your first course.
Applying learning theories and instructional design models for effective instruction
This can be something as simple as a bulleted topical outline, or as detailed as a storyboard or both. Topical outline template. As you create this outline, be sure the content ties back to the learning objectives you established in step 1. For some, the topical outline may be sufficient in documenting and communicating the course curriculum to the team before diving into content development step 3. Others may find additional value from creating a detailed storyboard.
A storyboard is an overview of every element in your online course, from start to finish. Storyboards can be as complex or as simple as you need them to be. You can create a simple outline with pencil and paper, or you can create complex PowerPoint slides. Your content authoring tool may also have storyboarding capabilities built in. Create an outline. This step was explained previously. In any case, you can always update your storyboard along the way — just be sure your team is aligned on all of the changes before you do.
Get visual. To create a storyboard, use your outline to draw or sketch the outline of every screen in your online course. Try to visualize where the text, images, video, etc. Describe what will be in the visual areas in words, sketch it, or include the name of the file you will be using.
- Instructional Design Skills.
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An example of a storyboard screen is provided below. At this point in the process, project management comes into play.
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Establish a tentative timeline for when specific tasks are to be completed. Although milestones inevitably get delayed for numerous reasons, a schedule keeps the team focused on what needs to be accomplished. Even so, this process need not be time-consuming. Start by thinking about what content you already have developed — whether those be PowerPoint presentations, hard-copy or digital training manuals, videos pre-recorded webinars or product demos , or support articles.
Organize those pieces in a cohesive manner. Here are some tips for creating effective and engaging online course content. While the base layer is considered the lowest level of learning, no other learning can take place until a student has the prerequisite knowledge acquired there.
The graphic already includes a few suggested activities that apply to the experience of learning online, but there are many more applicable activities out there. Learners must DO something to learn.
Interactive elements is a great way to turn passive learners into active learners. Elements such as simulations, games, discussion boards, surveys or quizzes help keep learners engaged. Games are a great way to engage learners online. This method is often referred to as gamification. Depending on your subject matter and the demographic of your learner audience, you can decide where you go to create online games.
Once you understand what motivates your learners, check out these areas below to get started. Simulations can also be a form of gaming. You can present learners were with a scenario and provided several possible response options. Have them discuss the situation in a forum, then vote on the response they most supported.
In the following week, create a situation that built on the decision made the previous week. Stories have become increasingly important as people innovate at alarming rates. Our personal stories are what differentiate us from others and make us novel.
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Communicating these interesting and unique stories is memorable, and learning experiences need to be memorable. This technology later evolved into SCORM , which let us track any form of e-learning content in a database, bookmark your location, track completion, and store your score. So now you needed a database to store all this data..
In the s, as web browsers hit the market. Designers found they could build instructional content in HTML and Flash Flash was an early scripting language that let us build movies and animations in the browser. An enormous industry of content developers, tools, and learning management systems was born. In fact in the early s I made a business out of helping companies select and implement all these tools, and our original business was called www. I wrote a few books The Blended Learning Book and The Training Measurement Book and I remember this exciting period of time when people were experimenting with content, building blended learning models, and trying to figure out what to do with all the measurement data they were capturing.
There was a lot of excitement. There were plenty of problems of course. Content was expensive to build; the technology was glitchy video barely worked, mobile was almost impossible, and simulations were difficult ; and early LMS systems were hard to use. But quickly the market matured and nearly every company developed an e-learning portal for its employees.
Employees started to ask for search features in their LMS, and we realized that these big bulky e-learning courses were hard to find. What did the learning vendors do? While the consumer world was shifting to search and social networks, LMS vendors moved into integrated talent management.
Within only a few years vendors like Authoria, Cornerstone, Saba, SuccessFactors, SumTotal, and others focused on building systems to integrated learning with all the other HR practices in the company and align it with job roles, performance management, and competency models. And soon the standalone LMS vendors were getting acquired. The consumer technology world was undergoing a revolution.
IDL SIG - Website for the Instructional Design and Learning Special Interest Group
In , , and the technologies of YouTube, Twitter, and iPhone were born. These three technologies, which all came together within a few years, changed the way we interact with content and quickly made video, short-form content, and mobile apps explosively easy. So what did employees do? They went out to the consumer internet and found some amazing new learning experiences.
And all this was happening while most corporations had an old-fashioned LMS designed to serve up first generation e-learning. Initially the idea of video-centric, short-form learning was scary: would people learn? Within a few years all this concern went away, and pioneers proved that this new paradigm was real. British Telecom, for example, gave their employees small video recorders and asked them to videotape themselves solving complex customer problems.
The Cheesecake Factory did the same thing, and the network of training content exploded in value. And the idea of short-form, user-authored video started to grow. It grew very slowly at first, because companies had no platforms to use. In the early days video was hard to author Flash was a poor player , but as the iPhone became popular self-authored video became easy.
A new paradigm was born. Then a new set of innovative vendors emerged. And now these systems are now forming the basis for a whole new LMS industry. While micro-learning makes sense the average employee only has 24 minutes a week to learn  , we needed to put it into context, so the new learning platforms also use paths or tracks to arrange content, they are starting to provide machine-driven recommendations, and they are now able to organize and arrange content by role, job title, and competency.
This new paradigm, integrating on-demand learning with long form education, is now taking hold.
As companies and vendors became more familiar with the characteristics of micro-learning, many new segments of the market have emerged. Many vendors have started to use the paradigm of Netflix or Spotify, defining learning as a series of playlists or content channels. You publish a lot of content, you subscribe to channels or interest areas, and the content is promoted and recommended to you through job matching, AI-based recommendations, and your own history of consumption.
Today most vendors are going in this direction. Their content recommendations are growing in sophistication, and their platforms are becoming more like Netflix every day. But we have to remember that corporate learning is very different from music and TV.